Heimatorg ehf. (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our website www.heimatorg.is, an online marketplace that allows users to post tasks and receive offers from service providers in Iceland.
Account Information: Name, email address, phone number, password, and optional personal ID (kennitala) or address.
Task Information: Descriptions of tasks, photos, budget, and location.
Offer Information: Bids, messages, prices, availability, and any additional service details provided by service providers.
Communication Data: Messages between users or with our support team.
Technical Data: IP address, browser type, device information, operating system, referral URLs, and timestamps.
Cookies and Tracking Technologies: Used to enhance functionality, remember preferences, and analyze user behavior (see our Cookie Policy for more).
We use the collected data to:
Provide and operate the Heimatorg marketplace.
Match task posters with relevant service providers.
Enable communication between users.
Monitor platform usage and improve user experience.
Send important account-related notifications.
Prevent fraud, ensure safety, and comply with legal obligations.
Analyze performance and usage patterns using tools like Google Analytics.
We process your personal data based on the following legal grounds:
Contractual necessity – to perform our services and manage your account.
Legitimate interest – to operate, analyze, and improve our platform.
Consent – when you opt-in to marketing or tracking.
Legal obligation – for tax, financial, and regulatory compliance.
We only share your personal data when necessary and with:
Other users: Your basic public profile and task/offer data will be visible to other users during the matching process.
Service Providers: Third-party providers that help us operate the platform (e.g., hosting, analytics, email services, payment processors).
Authorities: If legally required (e.g., court orders, tax authorities, law enforcement).
Business transfers: In the event of a company merger, acquisition, or sale.
We retain your information only as long as necessary:
User accounts and task history – for up to 2 years after inactivity.
Financial records and invoices – for up to 7 years, in line with Icelandic bookkeeping laws.
Messages and communication logs – retained for service quality and fraud prevention for a reasonable period.
As an EEA (European Economic Area) user, you have the right to:
Access your data
Correct or update inaccurate information
Request deletion of your account and data
Restrict or object to certain types of processing
Withdraw consent at any time (where applicable)
File a complaint with Persónuvernd (Icelandic Data Protection Authority)
To exercise any of these rights, contact us using the details below.
We implement appropriate technical and organizational measures to protect your data, including encryption, limited access controls, and secure data storage. However, no system is 100% secure, so we encourage you to use strong passwords and log out after use.
Our platform is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.
We may update this Privacy Policy from time to time. Significant changes will be notified via email or through the platform. Please review this page periodically.
For questions or to exercise your privacy rights, contact:
Heimatorg ehf
info@heimatorg.is
By using www.heimatorg.is, you agree to this Privacy Policy.
HeimaTorg is an Icelandic community marketplace that connects people who need help with tasks like cleaning, gardening, babysitting, moving and more, with local service providers, skilled individuals and small businesses. Customers can quickly find trusted help, while service providers can showcase their skills, access flexible work, and earn income.
HeimaTorg ehf.
info@heimatorg.is